Project overview
The concept focuses on clear editorial organization, reusable publishing layouts and manageable technical foundations for a growing parenting resource library.
Challenge
Content-heavy websites often become harder to maintain as the number of articles, categories and landing pages grows. The goal was to create a structure that remained easy to navigate for readers while also giving the editorial team a predictable workflow for publishing and updating content.
Proposed approach
- Structured WordPress around clear topic and content hierarchies.
- Created reusable page and article layouts.
- Improved mobile readability.
- Set up SEO foundations and internal linking.
- Optimized image delivery and page performance.
- Added analytics and search visibility monitoring.
- Established an ongoing Managed WordPress workflow.
Services
Tech stack
Intended outcomes
- A clearer content structure.
- A more consistent publishing workflow.
- Easier ongoing maintenance.
- Performance-conscious page templates.
- Stronger technical SEO foundations.
Proposed ongoing management
- WordPress updates
- Plugin management
- Backups
- Security
- Uptime monitoring
- Performance
- SEO foundations
- Analytics
- Technical maintenance
